Every time I happen to catch some TV station slip up and let an old Billy Mays commercial run, I get instantly confused.
I mean, my brain tells me that I know he's dead, but my heart won't let go.
"BILLY MAYS IS NOT DEAD!," I yell aloud in an otherwise darkened apartment — save for the light from the TV — as I wonder how he's dropping new material.
It reminds me of the first time I saw the music video for "To Live And Die In LA." It was still pretty early on following 2Pac's death, and it wasn't yet common knowledge that he left behind, like, entire studios full of unreleased music. Plus I was ignorant to how production cycles worked. So, of course, I was just all, "There's a new 2Pac video! He IS still alive!"
That memory prompts a whole inner debate about whether Billy Mays is dead like 2Pac, or if Billy Mays is not dead like 2Pac.
But then I remember that the Billy Mays ad I'm watching is the same Awesome Auger one I saw 80 bazillion times while he was alive, but that I've just not seen it in a really long time.